Sony hopes that the new TV-compatible 3 – D can be achieved television half of sales in the last three years he has sought a detailed support their sagging business.
Hiroshi Yoshioka, Sony’s Executive Vice President and Head of Consumer Products and equipment of the group also said the company is in talks with several car manufacturers to enter the huge market, but filled with lithium – ion car. He has not the name of the car manufacturer. Much of the investment of 100 million U.S. dollars in VGP-BPS8 battery technology in the coming years will be used in car batteries, he added, Sony has also increased in this area of employees.
Sony 3 – D-TV and video-game demonstration in October.
Details contributing to the formation of an overall strategy on Thursday, offered last week in Japan, Sony are planning to rely heavily on technology, and 3 – D-line content to an operating margin of 5% to achieve the fiscal year 2013 to year ending in March.
Sony has announced that sales have more than 100 trillion yen (approx. $ 11.4 billion), three-dimensional aspects of products such as televisions, DVD players and game consoles objectives in this work. The company plans to introduce a 3 – D-compatible TV for the next year, Mr. Yoshioka said that today the nature of the collection make 30-50 percent of TV sales at the end of 2013. This VGP-BPS8A technology can help you choose the audience to see, in the current model, two-or three-dimensional aspects of the television special glasses.
Sales depend on the existing 3 – D content, Mr. Yoshioka added that he saw great potential in video games. Sony says that these models 3 – D-TV will be priced at a premium, but there are the glasses is the most expensive Sony, but as the actual production of television.
In the battery, Sony plans to play for the safety of the product. Mr. Yoshioka, batteries, the company has developed because the battery has in the past Sony to create a safe product. Sony and many other recent cases, to a battery of consumer products such as laptops subjected caught fire.
Sony believes that the battery market is enormous and the prospects that it would make, even if the current behind other providers. “We have plenty of space, said:” Yoshioka. Sony said that there are currently around 2,000 employees working in the field of batteries, but plans to increase this figure.
Vice President Howard Stringer, Sony shaking in society by deficiencies in the content and software companies, high costs for the troubled production. It expects an operating loss of 60 billion yen (approximately USD 684 million) this fiscal year, but Mr. Stringer said the company’s efforts to balance, by reducing costs and other activities.